VARIOUS MODULES IN DIGITAL MARKETING

 

VARIOUS MODULES IN DIGITAL MARKETING

INTEGRATED DIGITAL MARKETING/PAID ADVERTISING METHODS/UNDERSTANDING THE FUNNEL/ HOW TO LEARN DIGITAL MARKETING EASILY

Introduction

In this section, first we have to learn about various modules in digital marketing. These are the various components of the digital marketing process that come together to create an impressive, audience-oriented online marketing strategy for the growth and development of business enterprises. Each of the modules in digital marketing is essential to the whole process.  Continuous practice in delivering in these modules will make a successful digital marketer. Secondly, integrated marketing.


What are the modules in digital marketing?

 There are 6 types of digital marketing are as follows

  • Search engine optimization (SEO)
  •  Search Engine Marketing (SEM)
  •  Social Media Marketing(SMM)
  • Content marketing
  • E-mail marketing
  • Web analytics


 Search engine optimization (SEO)




·         Search Engine Optimization or SEO is one of the most important modules of digital marketing.

·         It is also one of the hardest skills to specialize .

·         Search Engine Optimization refers to making your content appropriate and worthy enough to be ranked on the Search Engine Results Page  popularly known as SERP.

       ·        our article appears on the first page of a SERP is known as SEO ranking.    

Search Engine Marketing (SEM)


 

·         This module refers to bidding and putting up ads on search engines and other sites for visibility.

·         It takes time and patience.

·         With search engine marketing, businesses pay for their adverts to appear alongside search queries in search engines.

·         Examples of search engines are Google, Yahoo, Safari, and Bing and more.

 Social Media Marketing(SMM)

 

    The following example for Facebook as follows



·         Social media marketing (SMM) refers to the use of social media and social networks to promote our business.

·         Social media Sites like Facebook, Twitter, and Instagram are commonly used to execute social media marketing.

·         One of the major advantage in this social media marketing is to develop messages and content that individual users will share with their family, friends, and coworkers.

·         Examples of posting on Facebook and people reached summary as below.





Content marketing

·         Today, content marketing has become one of the best skills for brands to promulgate and develop their businesses.

·         Objectives of the content are knowing our customers, tailoring our content to meet the expectations of customers in various marketing channels are just some of the expertise we need in this module.

·         Blogging is a preferable for the content marketing module.

E-mail marketing


 

·       Email marketing is the use of email to promote our business while developing relationships with potential customers or clients.

·         One of the big advantage as emailing is an inexpensive way to advertise your company and its products or services Compared to other types of marketing

·      One huge advantage is over social media is that customers are more likely to see an email than social media. 

·        We can post something on social media doesn't mean that everyone want to see our message will see it. However, an email will sit in an inbox until its read (or deleted). This is the biggest advantage. 

·         Subscribers example for email marketing as 


·         On dashboard


·         One of the major component in email marketing is drip marketing


·         To learn about drip marketing goto

                   


 

Web analytics

    ·         One of the major components in the digital marketing is web analytics.

  • Measure online traffic







·         It Tracking Bounce Rate

·         Optimizing and Tracking of Marketing Campaigns

·         Improves and Optimizes Website and Web Services.

 

INTEGRATED DIGITAL MARKETING



·         It's a strategy that blends all our marketing tactics. 

·        Airline uses television, radio, print and digital assets to demonstrate how customers will pay for things like checked bags, flight changes and snacks and drinks is one of the examples of integrated digital marketing.

Other Modules in digital marketing



 

PAID ADVERTISING METHODS

·         Google Ad Words - Google counts the clicks on our ads and we get charges for each click.

·         YouTube video ads -pay when people watch our video ads.

·         Facebook , linked in and twitter ads.                    

·         Display ads - it is a form of paid advertising.

·        Affiliate marketing - Affiliate marketing involves earning a commission by promoting a  service made by advertiser.


UNDERSTANDING THE FUNNEL


  •          Top of the funnel includes brand awareness, website visitors and landing page visits
  •          Middle of the funnel includes cold leads, warm leads, lead scoring and nurturing.
  •          Bottom of the funnel includes sales call, sales pitch, customers and repeat customers.
  •     This conversion funnel involves employing a variety of marketing tactics that engage users at each stage of their buying journey.

LEARN DIGITAL MARKETING EASILY, HOW?

  •          It is more complex but it is very easy to learn with consistency.
  •          One of the best way to learn digital marketing is to create our own website, drive traffic to it, and make revenue from ads or sales.
  •          It is very useful for showcasing as project, for testing and experimenting , personal branding.                  

Create a blog. steps as follows
















                          





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